Muammar Z, Yunitarini S, Muhardono A. PENGARUH INOVASI PRODUK PRODUCT KNOWLEDGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA PEKALONGAN. JAMS [Internet]. 2026 Jan. 31 [cited 2026 Oct. 7];3(1). Available from: https://journals.unikal.ac.id/index.php/jams/article/view/506