MUAMMAR, Z.; YUNITARINI, S.; MUHARDONO, A. PENGARUH INOVASI PRODUK PRODUCT KNOWLEDGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA PEKALONGAN. Journal of Accounting and Management’s Student, [S. l.], v. 3, n. 1, 2026. Disponível em: https://journals.unikal.ac.id/index.php/jams/article/view/506. Acesso em: 7 oct. 2026.