ANALISIS PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN
BATIK QONITA PEKALONGAN
Keywords:
Price, Promotion, Purchasing Decisions, Service QualityAbstract
This research examines batik purchasing decisions at Qonita Batik Pekalongan through price, promotion and service quality. The type of research used in this research is correlational research with data collection methods using questionnaire data. In this study, 100 respondents were used as samples. The sampling method uses purposive sampling. The analytical tools used are multiple linear regression analysis. Based on the results of the analysis, it is stated that price has an insignificant negative effect on purchasing decisions, promotion has a significant positive effect on purchasing decisions and service quality has an insignificant negative effect on purchasing decisions.
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