ANALISIS PENGARUH SERVICESCAPE, SERVICE QUALITY, DAN HARGA TERHADAP KEPUASAN PELANGGAN
(STUDI KASUS VILLA KURARA FOREST DI KEMBANG LANGIT BLADO, BATANG)
Keywords:
Servicescape, Service Quality, Price, Customer SatisfactionAbstract
This research aims to determine the influence of servicescape, service quality and price on customer satisfaction (case study of Villa Kurara Forest in Kembang Langit, Blado, Batang). Researchers are interested in the title above because Villa Kurara Forest is a recommended lodging place to visit. This can be seen from the number of visitors who are interested in staying overnight. The population in this research are customers who stay at Villa Kurara Forest. The number of samples in this research was 100 respondents who were customers who stayed at Villa Kurara Forest, using a non-probability sampling technique with a purposive sampling method. The analysis technique uses Multiple Linear Regression Analysis. The primary data collection technique uses a research questionnaire that is distributed directly.
The results of this research show that Servicescape has a positive and significant effect on customer satisfaction, Service Quality has a positive and significant effect on customer satisfaction and Price has a positive and significant effect on satisfaction.
References
BUKU
Satrio D, Sabana, C, K. (2009). Manajemen Pemasaran. Penerbit Erlangga.
Sugiyono, P. D. (2013). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D.
JURNAL
Arif Budiharjo, A. M. (2022). Pengaruh Food Quality, Service Quality, Price, DanExperiential Marketing Terhadap Kepuasan Pelanggan (Studi Kasus Pada Warung Makan Kampung Jawa - Pawone Simbah). 1184–1192.
Bata Ilyas, G., & Mustafa, H. (2022). Price, Promotion, and Supporting Facilities on Customer Satisfaction. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 01–11. https://doi.org/10.52970/grmapb.v2i1.65
Bessie, J. L. D., & Boimau, L. Y. T. (2022). Pengaruh Dimensi Servicescape Terhadap Kepuasan Nasabah Di Masa Pandemi Covid-19. Journal of Management Small and Medium Enterprises (SMEs), 15(1), 11–29. https://doi.org/10.35508/jom.v15i1.6315
Fahleti, W. H. (2022). Pengaruh Servicescape Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Rumah Makan Tepian Pandan Di Tenggarong. Jurnal Ekonomi & Manajemen Indonesia, 18(2), 64–72. https://doi.org/10.53640/jemi.v18i2.531
Fandy Tjiptono. (2017). Pelayanan Kualitas Produk Dan Jasa. 15(2), 1–23.
Gulla, R., Oroh, S. G., & Roring, F. (2015). Analysis of Price, Promotion, and Service Quality To Consumer Satisfaction on Manado Grace Inn Hotel. Jurnal EMBA, 3(1), 1313–1322.
Haryono, S. (2022). Product Quality, Price, and Trust To Increase Customer Satisfaction At Terrace Café Park Hotel. Journal of Management and Leadership, 5(1), 1–13. https://doi.org/10.47970/jml.v5i1.304
Kiroyan, M., Lengkong, V. P. K., & Karuntu, M. M. (2019). Pengaruh Servicescape Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Hotel Sahid Kawanua Manado Impact of Servicescape and Service Quality Towards Customer Satisfaction in Sahid Kawanua Manado Hotel. Jurnal EMBA, 7(4), 6013–6021. https://ejournal.unsrat.ac.id/index.php/emba/article/view/26617
Klarisah, A. N. (2022). PENGARUH HARGA, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN (Studi kasus pada sekolah olahraga Thunder 11 di Kota Bekasi).
Lapian, M. D. J., & Mandagie, Y. (2018). Analisis Citra Merek, Harga Produk Dan Kualitas Terhadap Keputusan Pembelian Handphone Samsung Pada Seluruh Gerai  Gerai Seluler Di It Center Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(4), 2288–2297.
Ni Komang Ayu Sri Cahya Dewi, I. K. S. (2019). “Pengaruh Kualitas Pelayanan Dan Fasilitas Yang Dimiliki Terhadap Kepuasan Wisatawan Di Villa Bali Jungle Huts.” Management, 1(2), 10–18.
Palelu, D. R. G., JFATumbuan, W., & Jorie, R. J. (2022). Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kamsia Boba Di Kota Lawang the Influence of Price Perception and Service Quality on Customers Satisfaction on Kamsia Boba Lawang. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi , 10(1), 68–77.
Paryanti, S. dan A. B., Dan, L., Terhadap, H., Pada, P., Studi, G., & Kecamatan, W. (2022).
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA GRABFOOD (STUDI WILAYAH KECAMATAN SETIABUDI). Ilmiah M-Progress, 12(1), 70–83.
Rahayu, H. P. B. S. S. (2022). Jurnal Ekonomi dan Bisnis , Vol . 11 No . 1 Juli 2022 E - ISSN. Jurnal Ekonomi Dan Bisnis, 11(1), 49–58.
Saputra, S., & Yulistianis, S. R. (2019). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Grand Setiabudi Hotel & Apartment. Jurnal Bisnis Dan Pemasaran, 9(2), 21– 31.
Satrio, D., Sabana, C., & Kamalia, Y. (2021). Pengaruh Dimensi Servicescape Terhadap Loyalitas Konsumen Industri Klinik Kecantikan. Prosiding SNasPPM, 6(1), 820–823. https://ppkn.unirow.ac.id/prosiding/index.php/SNasPPM/article/view/502
Sciences, H. (2020). Pengaruh Harga dan Fasilitas Terhadap Kepuasan Konsumen. Pengaruh Harga Dan Fasilitas Terhadap Kepuasan Konsumen, 1–23.
Sinarmata, H. M. P., Saragih, D. Y., & Panjaitan, N. J. (2018). Peningkatan Kualitas Layanan Untuk Kepuasan Pelanggan Hotel. 1(1), 43–51. https://doi.org/https://doi.org/10.37600/ekbi.v1i1.44
Taruna, M. S., Niati, A., & Triyani, D. (2021). QUALITY OF CUSTOMER SERVICE, LOCATION AND PRICE PERCEPTION OF PURCHASING DECISIONS (Study On Bebek H Pak Slamet Banyumanik Semarang). Jurnal Ekonomi Dan Bisnis, 24(02), 151–164.
Williianti. (2020). Bab ii kajian pustaka bab ii kajian pustaka 2.1. Bab Ii Kajian Pustaka 2.1, 12(2004), 6–25.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright @2023. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
