PENGARUH TRUST, PRECEIVED RISK DAN PERCEIVED EASE OF USE TERHADAP REPURCHASE INTENTION
PADA PENGGUNA ONLINE TRAVEL AGENT DI PEKALONGAN
Keywords:
Trust, Perceived Risk, Perceived Ease Of Use, Repurchase IntentionAbstract
This study aims to analyze the effect of Trust, Perceived Risk and Perceived Ease of Use on Repurchase Intention of Online Travel Agent Users in Pekalongan. The type of research used in this study is causal research. The sampling technique in this study used a purposive sampling method. The number of samples taken was 100 respondents. The type of data used in this research is primary data. Data collection by distributing questionnaires online. The analysis technique used is Instrument Test, Classical Assumption Test, Model Fitment Test, Multiple Linear Regression Analysis and Hypothesis Test using Partial Test (t test). The results of this study indicate that Trust has a positive and significant effect on Repurchase Intention. Perceived Risk has a negative and significant effect on Repurchase Intention. Perceived Ease Of Use has a positive and significant effect on Repurchase Intention.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright @2023. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
