PENGARUH FINANCIAL BEHAVIOR, FINANCIAL LITERACY DAN FINANCIAL TECHNOLOGY TERHADAP KEPUTUSAN INVESTASI GEN Z

Dini Nadia; Dwi Susilo; Anggrainy Putri Ayuningrum

Authors

Dini Nadia Universitas Pekalongan
Dwi Susilo Universitas Pekalongan
Anggrainy Putri Ayuningrum Universitas Pekalongan

Keywords:

Financial Behavior, Financial Literacy, Financial Technology, Investment Decision

Abstract

Investment decisions are a crucial step that reflects a person's ability to manage finances, understand risks, and effectively use technology. This study aims to examine and analyze the influence of financial behavior, financial literacy, and financial technology on the investment decisions of Gen Z. The type of data used in this research is primary data. Data collection was performed through online questionnaires. The analysis techniques used are Instrument Testing, Classical Assumption Testing, Model Feasibility Testing, and Multiple Linear Regression Testing with the help of SPSS Version 20. The results of this study conclude that Financial Literacy and Financial Technology have a positive and significant effect on Investment Decision, while Financial Behavior has a positive but not significant effect on Investment Decision.

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