PENGARUH HARGA, LOKASI DAN PERSEPSI KEAMANAN TERHADAP KEPUTUSAN BERKUNJUNG
(STUDI KASUS OBJEK WISATA PAGILARAN KABUPATEN BATANG)
Keywords:
Price, Location, Perception of Security, Visiting DecisionAbstract
This research aims to determine the influence of price, location and perceived safety on the decision to visit the Pagilaran tourist attraction, Batang Regency. The population in this study were visitors to the Pagilaran Tourism Object, Batang Regency, so the population in this study was not limited. The number of samples in this study was 100 respondents who were visitors to the Pagilaran tourist attraction, using a non- probability sampling technique with a purposive sampling method. The data analysis technique uses multiple linear regression analysis using the SPSS program. The results of this research show that (1) Price has a positive and significant effect on the decision to visit the Pagilaran Tourist Attraction, Batang Regency, (2) Location has a negative and insignificant effect on the decision to visit the Pagilaran Tourist Attraction, Batang Regency and (3) Perception of Security has a positive effect and significant to the decision to visit the Pagilaran Tourism Object, Batang Regency.
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