PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH, DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG
DI KOLAM RENANG TIRTA ARUM BOJONG KABUPATEN PEKALONGAN
Keywords:
Location, Service Quality, Visiting Decisions, Word of MouthAbstract
This research examines the decision to visit the Tirta Arum Bojong swimming pool, Pekalongan Regency through service quality, word of mouth, and location. The type of research used in this research is correlational research with data collection methods using questionnaire data. In this research, 100 respondents were used as samples. The sampling method uses Purposive Sampling. The analytical tools used are multiple linear regression analysis and t test. Based on the results of the analysis, it is stated that service quality has a significant negative effect on the decision to visit, word of mouth has a positive and significant effect on the decision to visit, and location has a positive and significant effect on the decision to visit.
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