UMIATUN; SABANA, C.; MILASARI, D.; MARDAYANTI, M. The effect of brand image, product quality, price, and brand ambassador on purchase decisions of Scarlett Whitening in Pekalongan. Business, Accounting, and Knowledge Journal, [S. l.], v. 1, n. 1, p. 64–79, 2024. DOI: 10.31941/batik.v1i1.189. Disponível em: https://journals.unikal.ac.id/index.php/batik/article/view/189. Acesso em: 7 oct. 2026.