The Effect of Financial Literacy, Risk Tolerance, Loss Aversion and Herding Bias On Individual Investors In Stock Investment Decision Making (Study on Students in Pekalongan City/Regency)

Fina Lailil Khsunah; M Maulidin Fachrur; M Sigit Taruna

Authors

Fina Lailil Khsunah Universitas Pekalongan
M Maulidin Fachrur Universitas Pekalongan
M Sigit Taruna Universitas Pekalongan

Keywords:

Financial Literacy, Risk Tolerance, Loss Aversion Herding Bias, Stock Investment

Abstract

This research examines Stock Investment Decision Making (Study of Students in Pekalongan City/Regency) through Financial Literacy, Risk Tolerance, Loss Aversion and Herding Bias. The type of research used in this research is correlational research with data collection methods using questionnaire data. In this research, 100 respondents were used as samples. The sampling method uses Purposive Sampling. The analytical tools used are multiple linear regression analysis and t test. Based on the analysis results, it is stated that Financial Literacy and Risk Tolerance have a positive and significant effect on investment decisions, Loss Aversion has an insignificant negative effect on investment decisions and Herding Bias has an insignificant positive effect on investment decisions.

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